For content creators
A bouquet named after you
Design a bunch with our florists at the studio’s bench in Sevenoaks. It carries your name, it is sold on our website, and you earn from every one sold: about £5.92 on every £65 bunch, as the programme stands today.
Commission only. No fee to join, nothing to buy, and no earnings promised. For creators aged 18 or over.
What it is
Most of the studio’s bunches are named after a song. Yours is named after you, or a song of yours, and designed with you: the colours you wear, the flowers you grow, the table you set. A florist at the bench works it up with you until you say it is yours.
It goes on sale on our website like any of our bunches, made to order and delivered by the studio. Your page on our site tells people about you and your bunch, and your audience gets its own code. You earn a share of the profit on every one sold, paid monthly.
Who it’s for
Creators whose audience buys flowers for the people they love. The size of your following is not the test: the fit with the studio and how much your audience talks back are.
Flowers, gardens and the home
Flowers and floristry
You post about flowers, arranging or the cut-flower year.
Gardens and plants
Gardens, allotments, houseplants and growing things.
Home and interiors
Your feed is rooms, styling and the things that make a house feel lived in.
Food, hosting and the table
Dinner parties, tablescapes, recipes, seasonal tables.
Slow living and sustainability
Seasonal, local and made by hand: the things you choose carefully.
Life, love and family
Parents and family life
Family days, birthdays, the school run and the celebrations in between.
Pets
Your followers come for the dog, the cat or the hens. A pet creator's bunch never has lilies in it.
Weddings and events
You plan, style or photograph weddings and celebrations.
Fashion and style
Colour, texture and what you wear: a bunch is an outfit for a room.
Life after fifty
Your audience has grown up with you and buys flowers for the people they love.
Close to the studio
Kent and the south east
You know Sevenoaks, Tonbridge, Tunbridge Wells or the villages around them.
London lifestyle
Your audience is in London and the commuter towns.
A local business
You run a shop, studio or salon with a following of its own.
Your own voice
Music
You make or love music. Most of our bunches are named after a song.
Comedy and personality
People follow you for you: your humour, your stories, your take on things.
Causes and charities
You campaign or fundraise, and would give your share to a charity.
Content maker
You make photographs and short films for brands, whatever your following.
How it works
Apply
A few questions, one at a time: who you are, where you post, and the bunch you would like to make. Links to your profiles, not screenshots.
A conversation
A person at the studio reads every application and writes back within two weeks, whichever way it goes. If it is a fit, we talk it through: the bunch, the timing and the terms.
Your brief
In your dashboard you tell us the story behind your bunch, its mood, the colours and the flowers you love, and anything to avoid.
Designing it together
A florist at the bench sketches and proposes it on the design board. You comment, ask for changes, and say when it is yours.
A sample to photograph
We make one for you to photograph and film, so your first post shows the real thing.
Launch day
Your bunch goes on sale on a day planned for it, with a few other creators, so the bench can make every order well.
Share it
Your bunch's link, your audience's own code for 10% off your bunch, a QR code and captions ready to copy, each starting “Ad”.
Monthly statements
Each month's sales and earnings in a statement in your dashboard, paid by bank transfer.
What you earn
Commission only, on every bunch of yours that sells. No fee to join, nothing to buy, and no earnings promised: what you earn depends only on how many sell.
- On every £65 bunch soldabout £5.92
- On every £95 bunch soldabout £9.20
- On every £135 bunch soldabout £13.58
How it is worked out: the price, less the VAT in it, less the flowers in the bunch, less £6.00 for making and packaging it, is the profit; your share is 20% of that. A code or a refund comes off your line as it comes off the studio’s. The flowers are the bunch’s own recipe at what the stems cost the studio; the examples here estimate them.
You are paid monthly by bank transfer. Each month’s statement is drawn up 14 days after the month ends, so a refund in those days lands in the right month. Your commission is income, and so is a content job’s fee and the sample bunch we make for you to photograph. HMRC's trading allowance is £1,000 a tax year (6 April to 5 April) of all your trading income, from us and from anybody else, counted before any costs. If it comes to £1,000 or less in all, you don't need to tell HMRC; over £1,000, you register for Self Assessment and report it, and you may take the £1,000 off instead of your costs. If you are not sure what applies to you, ask an accountant: we can't advise you on your tax.
Try it
£5.92 on every £65 bunch sold.
- The customer pays
- £65.00
- Less the VAT in the price (20%)
- −£10.83
- Less the flowers in it (estimated here; the real recipe is used)
- −£18.57
- Less making and packaging
- −£6.00
- The profit on the bunch
- £29.60
- Your share (20% of the profit)
- £5.92
An example of one bunch, not a promise: you earn only on bunches that sell, and a bunch that is refunded earns nothing.
Giving to a charity
You can give all of your share, or part of it, to a charity. You choose one from the studio’s list and how much of your share goes to it; the calculator above shows what that means on one bunch.
The law is careful about a business that sells something in a charity’s name, and so are we. A charity is named only once the studio has a signed agreement with it, and then always the same way: its registered number and the amount in pounds that goes to it from each bunch, never a share of a profit nobody can see.
Your page on our site shows the running total paid to your charity so far. The studio pays the charity itself, after each month’s statement. If the charity you care about is not on the list, suggest it from your dashboard and we’ll ask them.
Your dashboard
You sign in with your own account to a dashboard laid out like the studio’s own: a sidebar, a page at a time, everything about your bunch in one place.
The design board
Your brief, the florist's sketches and proposal, your notes back, and the moment you say “this is my bunch”.
Sales by day
How many of your bunches sold each day, as numbers. Never who bought them: their names and addresses are the studio's to keep.
Earnings and statements
What each month earned, what went to your charity, and every statement, ready to download.
Your link, code and QR
Your bunch's own link, your audience's code and a QR code for stories and print, once you have agreed to the programme terms.
Captions
Words ready to copy, each starting “Ad”, with your charity's statement in it when you have one.
The post log
Every post about your bunch, logged in a line, so the studio can check its label and tell you if something needs a fix.
Your launch day
The day your bunch goes on sale, and the wave of creators it launches with.
The rules you agree to
Every creator agrees to the creator programme terms before their link, code or launch day. These are the parts that matter most.
- Label every post “Ad”, at the start. Every story, reel, video, carousel and caption about your bunch, and a YouTube title or thumbnail, says “Ad” first, where nobody can miss it.
- Some labels are not enough. On their own, “#gifted”, “#collab”, “#spon”, “#affiliate”, “in association with”, “my collection” don’t tell people it is an ad.
- Only true claims. About the flowers, the price, the delivery and the charity: what the studio’s own pages say, nothing more.
- Your own opinion. Say only what you really think of the bunch and the studio.
- Never a review of your own bunch. Not on our site, and not anywhere a review is expected: your audience is told you earn from it.
- Log your posts. A line in your dashboard for each one, so the studio can check its label. We ask for a fix when something is missing, and pause a collaboration that keeps missing it.
- 18 or over. The programme is for adults only.
Brand partners
Some bunches are paired with a piece from a brand the studio works with: a candle, a vase, something for the table. Our florists choose them, and each sits beside your bunch on its page with a line saying why it belongs there and that our florists chose it. If you would rather one didn’t sit beside your bunch, tell us and we take it off.
Launches and capacity
Every bunch is made by hand at one bench. So creators launch in waves, a few at a time with days between them, and each bunch has a daily limit: when a day is full, the checkout offers the next one. It means your first post never sends your audience to a bunch the studio can’t make.
What we look for
- A feed that already feels like the studio: flowers, the home, the table, the people you make things for.
- An audience that talks back. Comments, saves and questions matter more to us than a follower count.
- A story for the bunch: a colour you always wear, a song, a place, somebody you would send it to.
- A plan to share it more than once, in your own words, over the weeks after launch.
- Posts you would be glad to have your name on, clearly labelled as ads.
Good to know
Does it cost anything to join?
No. The programme is commission only: there is no fee to join and nothing to buy. You earn a share of the profit on every bunch of yours that sells.
How much will I earn?
It depends only on how many of your bunches sell, so we can't promise a figure. On one bunch at £65 your share is about £5.92 (the real figure uses your bunch's own recipe); the worked example on this page shows how it is reached.
When am I paid?
Monthly, by bank transfer. A month's statement is drawn up 14 days after the month ends, so a refund in those days lands in the right month, and is paid once the studio has approved it.
Do I need a big following?
No. We look at fit and engagement, not the size of an audience: a few thousand people who ask where your flowers came from are worth more to a bunch than a big number who scroll past.
Who designs the bunch?
You do, with a florist at the bench. You bring the story, the colours and the flowers you love; the florist turns them into a bunch the studio can make well every day, and you agree it before it goes on sale.
Is it income for tax?
Yes. Your commission is income, and so is a content job's fee and the sample bunch we make for you to photograph. HMRC's trading allowance is £1,000 a tax year (6 April to 5 April) of all your trading income, from us and from anybody else, counted before any costs. If it comes to £1,000 or less in all, you don't need to tell HMRC; over £1,000, you register for Self Assessment and report it, and you may take the £1,000 off instead of your costs. If you are not sure what applies to you, ask an accountant: we can't advise you on your tax. If you are VAT registered, tell us.
Can I give my share to a charity?
Yes, all of it or part of it, to a charity from the studio's list. The charity is named on your bunch's page, in pounds per bunch, once the studio has a signed agreement with it.
Will you tell me who bought my bunch?
No. Your dashboard shows how many sold and what you earned, never the names, addresses or messages of the people who bought them.
What if I want to stop?
Either of us can end the collaboration with notice, as the programme terms say. Your bunch then comes off the shop that day and isn't sold again, and what it earned before is paid as usual.
Apply in a few minutes
A few questions, one at a time: who you are, where you post and the bunch you would make. A person at the studio reads every application and writes back within two weeks, whichever way it goes.
Flower & Glory is the trading name of Flower & Glory Limited, a company registered in England and Wales (number 06302492), registered office 237 Westcombe Hill, London SE3 7DW. The studio is at 12 Blacks Yard, Blighs Meadow, Sevenoaks, Kent TN13 1DS. Read the creator programme terms and our privacy notice.